profiles in excellence

Audi Kitchener Waterloo


“My Grandfather, Gordon Crosby, began Crosby Volkswagen Audi in 1966.” says Michael Crosby. “He put his heart and soul into the business and formed a value system that remains our key focus 50 years later. It was simply The Golden Rule; treat people the way they expect to be treated. When I joined the company he tutored me through leading our sales team initially, and eventually I advanced to general management. Gord believed in full transparency, honesty and simplicity. His philosophy was to make sure we were always providing value to our customers, and he believed if we did that they’d keep coming back. He was an incredible mentor.”

And so it continues.

The Brand and the Service

Audi Kitchener Waterloo has recently moved into a new facility on Shirley Drive. It’s comprised of over 38,000 sq. ft. of indoor space housed on 4 spacious acres. The brand selection experience, directed by Deon Van Der Watt, and executed by a the team of Audi Brand Specialists will “help you select the perfect Audi for you.” All in a specially designed 14 vehicle showroom that lives up to the Audi brand. Prepare to be amazed!

Meeting your service needs is a point of pride here. Morgan Catton, the Service Manager, highlighted the value of the team approach where, “Communication is the oxygen that keeps us alert and attentive to all client needs and expectations.” When you speak with Morgan you’ll feel the dedication and pride that flows through all of the teams. Service Technicians are even encouraged to connect directly with the clients whose vehicles they look after. Steve Hummel, the Parts Manager understands, “People feel connected to their cars. Our clients need to trust us to care for them properly. We build that trust continually. That’s what keeps people coming back.” Steve speaks with a certainty that comes from 30 years of experience with the Crosby family that has always been “firm and fair”.

Taylor Moffitt, Pre-owned Inventory Manager, promises “A full complement of almost-new, highquality vehicles to choose from. Here at our new facility we have the ability to be able to expand and grow our pre-owned operations.” The commitment of Taylor and all of the teams at Audi Kitchener Waterloo is reflected in the unusually high employee retention rate. People learn and connect and stay.

Michael’s mother, Peggy Crosby, is in her 39th year with the dealership. As the Controller, Peggy has been a guiding light on the financial side, and also believes strongly in giving back to the local community. Crosby’s have been long supporters of The Working Centre, St. John’s Kitchen, and Carizon.

The Essence of Audi

Loyalty and commitment of the team forms a solid foundation of positive attitude that has enabled the company’s growth. A client loyalty program is also provided that can be used to reduce the cost of a new vehicle and earn a variety of services like detailing and gift cards. Everything is designed with the client in mind, like threads that weave purposefully into a comfortable fabric that is Audi Kitchener Waterloo.